This week we are excited to feature menswear blogger, Alex Salcedo from The Casual Boardwalk. He reps the casual west coast style we know and love.
Who is Alex Salcedo? Can you share a quick bio with us — where you’re from, what you do, and how you got where you are?
Alex Salcedo was raised in a small border town called Calexico, CA. In 2010, Alex made the decision to move away from his cozy hometown and moved to Phoenix, AZ to finish his degree in Finance and Economics at Grand Canyon University. After completing his degree in 2014, Alex decided to pack his belongings and move back to sunny California, in this case, San Diego. Alex works as an accountant by day and a blogger during his breaks, the evenings, and weekends.
Describe your style in three words.
Casual, Retro, Gnarly
How did you first start blogging and sharing your style online?
After discovering Instagram in 2011, Alex decided to begin posting his OOTDs, which lead into a growth in followers. On December 2012, Alex took the initiative to begin his own blog, The Casual Boardwalk where he shares OOTDs, Reviews, DIYs and much more.
What advice would you give to someone trying to break into the blogger world?
Never doubt yourself nor your potential: growing to where I am today was not easy, but I never gave up on the fact that I could put my name out there and inspire others. Never pretend to be someone you are not…simply be you. By being authentic (sharing your life stories, your outfits, and what not), I learned that my audience appreciated me for who I am. You would be surprised to find out how many people might relate to you when it comes to your hobbies, interests, beliefs and everyday situations.
What are your top three favorite Instagram accounts to follow and why?
Last year, I got the chance to meet Kory, the owner and founder of Taft. Kory began by launching no-show socks and they were well received by the menswear crowd. In fall, Kory launch a shoe line that was well received and appreciated by everyone! Other than seeing photos of his flat-lays and products (which by the way are on point), I love visiting this Instagram account because it inspires me how this company is run and operated by one person, from social media, photography, to shipping out items…everything is done by Kory himself! Never be afraid to pursuit your dreams, if you work hard you WILL get there!
I’ve been following Justin’s account since his early beginnings. I love, love, love his content and his sense of style. Everywhere he travels, Justin snaps a mean photo of his surroundings, and his outfit!
I’ve been living in San Diego for more than a year, and I constantly go on their account to discover new places to visit, popular restaurants, and events going around the city. I give them props for leading the way to several of my favorite restaurants!
Right now I can’t stop wearing…
Denim jackets. I will admit that these are my staple piece found inside my closet.
Three things you can’t live without…
My Phone (not only to be on Insta/Blog, but I like to keep in touch with my friends and family from back home).
Water. I drink whatever nonstop everyday!
Current subscription of GQ Mag.
What’s your mantra?
Your success depends on what you do today, so don’t stress about yesterday or tomorrow.